Start small. Start now.

The new year has already begun!  

We have never had a formal business plan or marketing plan!

Is it too late?

Are we truly doomed?

Even if your firm never has written a business plan other than a few numbers on a spreadsheet, or a marketing plan other than a to-do list, you can still enjoy many of the benefits of better planning.

An excellent way to introduce better business and marketing plan is to have each partner write a simple plan for their book of business. Many highly successful partners already do this, independently of any firm-wide planning exercises or the lack of them. These can become the foundation for practice group business plans.

Remember, any formal plan, even a relatively simple one, is better than none at all, provided that it is well-informed and realistic.

It is not too late to start now. Some law firms prefer to wait until the end of the first or second month of the fiscal year to finalize their business and marketing plans, after they have the benefit of a complete set of financial reports for the year just ended.

We can help you plan now to get the results you want to enjoy at the end of the new year.

Norman Clark

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Change Management and Strategic Success

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Why? and How? — Frequently Overlooked Questions in Marketing Plans