Walker Clark Worldview
commentary and insights for law firm leaders
Why Small and Midsize North American Law Firms Should Build Informal Strategic Relationships with Law Firms in India
“Do you know any good law firms in India that can help us with this issue?”
“Not offhand, but give us a day or two and, we can find one for you.”
There is a good chance that this response has already cost your firm a potential client.
Why should someone choose your law firm?
In other words, what do you do better than any of your competitors?
It’s a difficult question, but one that every law firm needs to answer through consistent, observable actions, not marketing slogans on its website.
The firm that can clearly explain its differentiating competitive advantage is far more likely to be selected—and to retain the client once the initial matter is complete.
Is your law firm overlooking your most important client-retention resource?
Most law firms know that client feedback matters. Far fewer use it as a disciplined business-development tool.
That is a missed opportunity.
It is also a potentially lethal mistake for small and midsize law firms.
