Walker Clark
Worldview Archives
Level Playing Fields, Giant Shadows, and Other Cliches that can Come True through Electronic Publications
Most small and midsize law firms are missing great opportunities to improve their visibility and communicate their competitive advantages in increasingly competitive legal markets.
These firms might have thought about how to use electronic publications, such as newsletters, client alerts, and electronic guides, to extend the reach of their marketing message, but they have rejected them as something that works only for larger firms.
They are mistaken.
Social Media: a Two-Edged Sword
Although there are a limited number of situations in which social media can be a useful part of a law firm's marketing tactics, social media also present serious risks for managing partners and other prominent lawyers whose firms depend on their market presence and reputation.
In short, social media can make you look ignorant, intellectually eccentric, or just plain silly.
