Walker Clark
Worldview Archives
The Law Firm of the Future: “Anytime, Anywhere” Service
One defining characteristic of the successful law firm of the future is already visible in many of the most successful law firms today.
The successful law firm of the future will be able to deliver a high degree of responsiveness and service quality anytime and anywhere the client needs legal services.
Selling the Wrong Things
Foreign clients do not always purchase legal services in the same way that local clients do.
As a result, one of the most common mistakes that law firms make when marketing to foreign clients is that they try to sell benefits and values that are unimportant to the client. In other words, they try to sell the client the wrong things.
