Norman Clark 10/14/16 Norman Clark 10/14/16

Confronting Cultural Realities

"Why don't we get the results we expect?"

This is a common frustration of many law firm partners and managers. One way partners can dramatically increase the likelihood of achieving satisfactory results is to incorporate cultural due diligence into their decisions and the execution of their strategic priorities and goals.

Norman Clark 12/18/15 Norman Clark 12/18/15

Innovation and Competitive Advantage

For law firms, true innovation requires much more than wishful thinking powered by determination. It requires a solid business rationale. It also can be very hard work.

Norman Clark 9/25/15 Norman Clark 9/25/15

Adopt a "merger mentality" even when it's not a merger.

Small and mid-sized law firms are receiving lots of proposals for affiliations that are less than a traditional law firm merger. They frequently ask us, "How should we evaluate these opportunities?" We advise our clients to approach them in the same way that they would to consider a full merger.

This is one of the ten most frequently viewed posts in the Worldview Archive, with more than 10,000 visits since it was first published in 2015.

Norman Clark 1/1/15 Norman Clark 1/1/15

Why? and How? — Frequently Overlooked Questions in Marketing Plans

Law firms that have formal marketing plans (and every firm should have one) usually do a very good job of describing the what in marketing plans.

However, many of those plans do not consider the questions of Why? and How? These omissions make it much more difficult to manage the marketing plan to successful results.

Norman Clark 12/30/14 Norman Clark 12/30/14

What is your plan for network affiliations next year?

Business planning should be an intellectually rigorous and disciplined process, not just the last-minute production of a spreadsheet.

Opportunities for network affiliations should be one of several unifying and coordinating themes in planning. In too many business plans and marketing plans, however, they appear to be little more than afterthoughts.