win-win pricing
How can law firms continue to compete successfully in increasingly price-sensitive markets for legal services, while still assuring sustainable levels of profitability for themselves?
the traditional pricing paradigm
If we are honest with ourselves, we must admit that the traditional pricing methods of most law firms, even today, is If we charge a high enough fee, we will be sure to make a profit…
… in other words, educated guesswork at best.
The problem with the old pricing paradigm is that it no longer works. It never really worked that well. But today, more sophisticated clients and more intensive competition from better-managed law firms have wrecked it.
a better way for today’s legal services markets… and tomorrow’s
We refer to our approach as “win-win” pricing — a win for the client, who is confident of receiving genuine value for the fee they pay, and a win for the law firm, who can respond to client needs and expectations with fee structures with a high degree of confidence in their profitability.
To learn more about our unique approach to pricing, get a copy of book, Win-Win Pricing for Law Firms, available at Amazon.com sites worldwide.
Contact us for a complementary 30-minute discussion about whether a Walker Clark “win-win” pricing consultation would be right for your firm.