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Challenging economic times are no time for guesswork. You need to know how your client needs are changing, what they expect of you, and how well you are meeting those expectations. You also need to know -- with crystal clarity -- how you compare to other law firms.Research by Walker Clark, LLC, indicates that two-thirds of all law firms have not conducted a formal survey of client satisfaction or business development opportunities within the past three years. These firms are overlooking a powerful planning tool that can lead to informed decisions about business strategy, marketing opportunities, and client relations.
Our research also indicated that the principal reason why most firms do not conduct client survey is value. High cost is by far the most frequently cited reason why law firms have not conducted a survey in the past three years. Law firms also question whether surveys really produce worthwhile business results.
Walker Clark offers a better way to get the best results from client surveys. Our surveys go far beyond the typical client satisfaction questionnaire. They also help firms to understand their competitive strengths and disadvantages in the marketplace, as well as new opportunities. Moreover, we offer our client survey services at a fraction of what ordinary research, marketing, and consulting firms charge.
Which service is right for my firm?
We offer two client survey services. For detailed descriptions of each one, click on these links:
Here is a brief comparison of the two services:
| Strategic Business Development Survey | Client Base Snapshot | |
|---|---|---|
Maximum number of clients |
300 |
100 |
Multilingual surveys |
yes |
yes |
Customized, firm-specific questions |
20 |
5 |
General benchmarking |
yes |
yes |
Benchmarking against your competitors |
yes |
no |
Written report and recommendations |
yes |
yes |
30 days implementation advice by telephone and e-mail |
yes |
yes |
Partners' companion survey to identify "gaps" between partner assumptions and client realities |
yes |
no |
On-site briefing to your partners |
yes |
no |
On-site "next steps" planning session |
yes |
no |
Our fee |
US$ 3,900 - 6,900 (including expenses) |
US$ 800 |
For more information, contact us by e-mail or by telephone at 1.239.466.8370, or call us on Skype at walker.clark.llc
