Research by Walker Clark, LLC, indicates that two-thirds of all law firms have not conducted a formal survey of client satisfaction or business development opportunities within the past three years.  These firms are overlooking a powerful planning tool that can lead to informed decisions about business strategy, marketing opportunities, and client relations.

Our research also indicated that the principal reason why most firms do not conduct client survey is value.  High cost is by far the most frequently cited reason why law firms have not conducted a survey in the past three years.  Law firms also question whether surveys really produce worthwhile business results. 

Walker Clark offers a better way to get the best results from client surveys.  Our surveys go far beyond the typical client satisfaction questionnaire.  They also help firms to understand their competitive strengths and disadvantages in the marketplace, as well as new opportunities.   Moreover, we offer our business development survey at a fraction of what other survey services and consulting firms charge.

The Walker Clark approach

Here are the main steps in a Walker Clark business development survey:

• Design a survey especially for your firm.  A Walker Clark reseacher will confer with your management and marketing team to define goals, design a survey structure, and develop questions that fit your firm, your practice specialties, and your client base.  We also help you to identify and define those clients and potential clients who can provide the most reliable and valuable information.

• Administer the client survey.  We administer the survey to a group of up to 200 clients and potential clients of your firm.  Respondents will be invited to a secure section of our website, where they may complete their questionnaires on line. 

• Conduct a parallel internal  survey.  How well do your partners' awareness, assumptions, and opinions match the needs of your clients?  Where are the gaps?  In addition to the client survey, we also design and administer a confidential survey to your partners.  This helps you to spot the most urgent needs and the greatest opportunities to improve your firm's delivery capabilities and competitive advantage.

• Analyze and report the results.  Walker Clark tabulates and analyzes the results of both surveys.  A senior member of the Walker Clark team visits your firm for a half day, delivers the written report in person, and conducts a briefing on the survey results and Walker Clark analysis of their implications for the firm.  This session ends with a facilitated discussion by the partners of the priorities and next steps for the firm.

Multilingual capabilities

Most of our clients prefer to conduct the survey in English to accommodate their multinational client base better.  Multilingual surveys are available at a reasonable additional charge.

A single fixed fee

Walker Clark, LLC, conducts, tabulates, and analyzes business development surveys for a fixed fee that includes all of our expenses.

For more information, contact info@walkerclark.com, or telephone 1.239.466.8370, or call us on Skype at walker.clark.llc